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	<title>WordSpring.ca &#187; IdeaZone</title>
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	<link>http://www.wordspring.ca</link>
	<description>The thoughts that bubble forth from my overactive mind...</description>
	<lastBuildDate>Thu, 17 Nov 2011 00:40:22 +0000</lastBuildDate>
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		<title>Blogging and Branding</title>
		<link>http://www.wordspring.ca/2009/04/blogging-and-branding/</link>
		<comments>http://www.wordspring.ca/2009/04/blogging-and-branding/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 22:42:09 +0000</pubDate>
		<dc:creator>Catherine Novak</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Where Work meets Life]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[IdeaZone]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[This week, my blog and my website have been united at wordspring.ca. For me, that&#8217;s pretty exciting! I like blogging on a domain that&#8217;s all my own, and that includes pages as well as posts. Some web strategists say not to do that, but to keep your blog and your website separate so that your [...]]]></description>
			<content:encoded><![CDATA[<p>This week, my blog and my website have been united at wordspring.ca.  For me, that&#8217;s pretty exciting!  I like blogging on a domain that&#8217;s all my own, and that includes pages as well as posts.</p>
<p>Some web strategists say not to do that, but to keep your blog and your website separate so that your blog acts as an external referral source to your website.  I figure there are plenty of methods out there to generate incoming links to your site, without the bother of having your blog on a different domain.  Take all this social media stuff I&#8217;ve been harping on about, for instance.   Everywhere I have a profile, I can put a link to my site.  I can link to my site almost everywhere that I submit a comment, as well. There is no reason you can&#8217;t set up links to your site almost anywhere you have something to say online.</p>
<p>Now I&#8217;m in the process of redirecting some of those external links, creating new copy and generally polishing up the new home.  As this is a WordPress blog, it&#8217;s really easy for me to change the content on the site.  If I were a web designer, I&#8217;d say that it&#8217;s really easy for me to change the layout, too &#8211; but I delegate that job out to <a href="http://www.ideazone.ca" target="_blank">ideazone.ca</a>.  They know what they are doing.</p>
<p>So thanks, Paul and Katharine, for a great job!  Welcome, everyone, to the new space.  Housewarming party TBA.</p>

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