Some web strategists say not to do that, but to keep your blog and your website separate so that your blog acts as an external referral source to your website. I figure there are plenty of methods out there to generate incoming links to your site, without the bother of having your blog on a different domain.  Take all this social media stuff I’ve been harping on about, for instance.  Everywhere I have a profile, I can put a link to my site.  I can link to my site almost everywhere that I submit a comment, as well. There is no reason you can’t set up links to your site almost anywhere you have something to say online.

Now I’m in the process of redirecting some of those external links, creating new copy and generally polishing up the new home. As this is a WordPress blog, it’s really easy for me to change the content on the site. If I were a web designer, I’d say that it’s really easy for me to change the layout, too – but I delegate that job out to ideazone.ca. They know what they are doing.

So thanks, Paul and Katharine, for a great job!  Welcome, everyone, to the new space.  Housewarming party TBA.

Maven – An Expert by Another Name!

My expertise lies in finding just the right words to fit a given messaging situation.  One of my clients calls me the “Make a Word Department” – and that suits me just fine!  I love playing with words and phrases in order to make magic happen. Whether it’s a compelling sales letter, a “difficult” letter or even a new product name, that “BINGO” feeling when I hit on the right combination is what makes me an expert.

But right now, since it’s 2 days before Christmas and I’m working from home, I’ve got to go be an expert at baking savoury pastries.  Glad to he here, integrating WordSpring Writing and Marketing more fully into this blog.