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Interesting!  Lee LeFever of CommonCraft.com produced this video which compares ice cream to social media.  Anything that uses an ice-cream metaphor gets my attention, and I think he’s brought some fresh insights to the social media conversation.

I’m surprised it doesn’t mention the big social networking sites (Facebook, Twitter, YouTube, etc.) – but whether you produce your own media on your own channels, or hang out on the larger social networking sites, his analogy still holds.

What do you think?

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wb051433Here we are on a long weekend in Victoria BC, which is currently boasting the world’s best weather, and I want to finish a lot of writing commitments in the next couple of days.  In fact, I’ve been working at least a part of every day for what seems like weeks.  My dearly beloved, who has been watching me build my business and take on additional projects as well for all of 2009, is beginning to question my “balance” (which is like the pot calling the kettle black if you watch how he works 50-hour weeks and then attacks the basement renovations as if a new cold war is approaching).

Yes, I am parked behind this computer for many hours every day.  Yes, the yard is untouched, except that we have trimmed the lawn to a uniform height and are putting up with the growing patches of brown.  Yes, my “holidays” have been put on hold, and when I go away with the kids I bring a computer and an internet stick.  Should I take a look at finding some balance in my life?

Let me pass along an analogy I’ve found incredibly helpful in times like this.  Many lifestyle coaches advise us to achieve balance in our life.  So we feel we need to carefully plan each day with the right amount of work, rest, “quality time” and so on.  It’s fine advice if you have a routine that you have set – great for maintaining a pattern that is already clicking along.

But what about when you are giving birth to something new?  As a mother of three, let me tell you that during labour there is no question of taking a break and finding balance.  You are in it for the long haul and until that baby comes out, you’re not doing anything else.  People who are adept at starting new ventures know that giving birth to a new idea is much the same.  At times like this, the best you can hope for is harmony.

By thinking of harmony instead of balance, you give yourself permission to let different “instruments” take centre stage in your life for a time, and it’s ok if sometimes the effect of the moment is a high-volume guitar solo, or an aria.  That solo will last a moment or two, then it ends and something else becomes the focus of the music.  Harmony expects rests along with the melody, and crescendos as well as quiet.  A piece of music that is “balanced” throughout risks blandness.  Achieving harmony in your life requires you to look at the bigger patterns, and plan beyond the day-to-day.  Harmony sometimes demands all-out performance, then a period of recovery.  And it seems to me that harmony will create a more dynamic result than carefully-maintained balance.

So the next time a well-meaning friend tells you that you need more balance in your life – ask them to look at the bigger picture.  Maybe you are creating something bigger, and more harmonious, than they can see from close up.

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Wow – it’s been far too long since I’ve posted to my blog – three weeks at least!  That breaks one of the blogging rules I set for my clients, and there are more that I break as well.  Here are the three blogging rules I break, and why you really shouldn’t.  I’ll take my own medicine as soon as I press “publish”.  Really.

  1. Stick to a publication schedule. You can blog weekly, twice a week, even every day.  But do your best to be consistent.  On average, I post once every week or two, and really, that’s not enough, in frequency or consistency, for someone in the communications field.  It’s difficult enough to build up a readership without making it extra challenging for your reader to find new material from you.  This is the rule that makes me feel like a “bad mommy” blogger.  So there you are – post something – anything that makes your heart beat a bit faster will do.  And post consistently.
  2. Understand the difference between blogging and writing an article. This is going to help immensely with point #1, because ultimately, blogging is easier and more free-form than writing an article.  You can make your post whatever it wants to be, including some recent pictures, a comment on someone else’s blog, or a top 10 list.  If you are blogging for a business purpose, then I would suggest that you remember the keywords that work for your business, and try to stay on topic.  But don’t feel that you have to write a Pulitzer Prize-winning article.  You just have to share what you know, or have experienced. Content is definitely more important than style.
  3. Try to keep your posts on the short side. When we read on the web, our attention spans are shorter than when we read in print – or so I’m told.  Frankly, some of my favourite bloggers create very lengthy, literate posts (Karen Rivers of iSpuddle is guilty of this, but so funny that it’s worth persevering through 400o words of her latest synopsis of The Bachelorette.  Speaking of which, Karen, where is Episode 10?  Were you camping or at the beach again when it was on?).  But for your average person who does not write for a day job, you are doing yourself and everyone else a favour when you stay within 500 words, and highlight your points with a bulleted or numbered list.  These are much easier to write, and easy to scan quickly for information as well.

There!  See?  Blogging isn’t all that scary – just get your information out there and let people know that you are someone they can do business with, or at least find interesting enough to make a return visit.  And once you are done, remember to blow your own horn by letting the social networking world know that you have launched another little nugget of wisdom into the universe.  Share it on Facebook.  Tweet it out there. You can even ask me how to set it up so your electronic online places talk to each other and do the publicity work for you.

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