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Social Media and that elusive ROI

business, social media, sales cycle, relationship building

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Who speaks for you online? Are you writing your own blogs (with the occasional guest post), creating your own Tweets, and updating your own status on Facebook? Is the person behind your profile picture really you – or have you given that job to someone else? Looking for the Real McCoy If you are a [...]

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Are you a small business owner who wants more business? I believe – as do 99% of marketing and sales professionals – that business is built on the strength of your client relationships.  Sure, there are strictly transactional sales processes, like when I pick up some gum at a random corner store, but they don’t [...]

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