Your customer is looking for you to reach out to them in multiple ways. Where before you could get by in marketing with a business card, a brochure and a web page as well as some paid advertising, the playing field for marketing has expanded massively. Now your customers are spending more time in social media sites like:
- and Twitter
than they are reading newspapers or sometimes even watching TV.
How do you project yourself, your product and your service in all the places people expect to find you, and still have time to run your business?
How are you going to fit all that online activity into your overall marketing plan?
Business communications are changing.