Twitter has a few “special powers” as social media. In particular, it’s a powerful grapevine, thanks to the evolution of the beloved “retweet”, also known as RT. But how does a retweet work? Where are the rules for retweeting?
Like much that is Twitter, or many other forms of human intercourse, the rules aren’t written down – you pick them up from the other kids on the playground. That can be tricky when you are new. So here are the “retweet rules”, as I have learned them. Please feel free to add your take on them in the comments.
1. Please acknowledge the source tweet. The first example is the standard form, created by many applications that give you a one-click retweet. If you are using Twitter in the Twitter.com web format, copy and paste the tweet, and type “RT” at the beginning. RT stands for retweet. Like this:
Wordspring: RT @yyjtwestival Tickets now available online for #yyjtwestival http://www.amiando.com/YYJTWESTIVAL.html
Or, if you want the news to come first, massage it like this:
Wordspring: Tickets now available online for #yyjtwestival http://www.amiando.com/YYJTWESTIVAL.html (via @yyjtwestival)
Failing to quote your source is intellectual theft and plain rude. ALWAYS acknowledge where you obtained your information, even if you have to adapt the wording a bit to make it fit into 140 characters. More on that below.
2. If it’s a quote, use the source of the quotation as well as the source of the tweet.
Wordspring: An opinion should be the result of thought, not a substitute for it. – Jef Mallett (via @hummingbird604)
Or this:
Wordspring: RT @hummingbird604 An opinion should be the result of thought, not a substitute for it. – Jef Mallett
In that case, I retweeted @hummingbird604 quoting another source who isn’t necessarily on Twitter, or even alive. I see a lot of Winston Churchill and Oscar Wilde on Twitter, and I suspect they would have taken to the medium like Barack Obama and Stephen Fry, respectively. But I digress.
3. It adds personality to append your own comment, particularly where it isn’t just a “ditto”, but adds more information. I frequently see people using arrows –> or ~, or something else that says “my comment”. Like this:
Wordspring: RT @yyjtwestival Tickets now available online for #yyjtwestival http://www.amiando.com/YYJTWESTIVAL.html ~ I’m going!!
Or this:
Wordspring: Got mine! –> RT @yyjtwestival Tickets now available online for #yyjtwestival http://www.amiando.com/YYJTWESTIVAL.html
4. When it’s a retweet of a retweet, things get a little more complicated. You can include the middleman (person?) or not. I like to thank the messenger with an acknowledgement if there is the room.
Wordspring: RT @jodie_nodes @cpudan @lacouvee Announcing the 1st family friendly #victoriatweetup Sun Sept 13 1pm Witty’s Lagoon. #yyj (via @mikevardy)
But if that is getting a little bit crazy, and you feel you are losing the message in so many acknowledgements it’s beginning to read like an Oscar acceptance speech, I’d go with the one closest to the message:
Wordspring: RT @lacouvee Announcing the 1st family friendly #victoriatweetup Sun Sept 13 1pm Witty’s Lagoon. #yyj <– The Twitter grapevine is working hard today!
See how I slipped a comment in there that basically says “a lot of people are talking about this”? That’s a lot friendlier to read than the grocery list of chatty Victoria twitterers.
5. You can adapt and retweet – with caution. At times, somebody has written a tweet that you like, or that contains good information, and it’s just too darn long to fit into your 140 characters along with their name. This is where the “adapted retweet” comes in. Be as true as you can to the meaning of the tweet, edit and send. But beware. If you mangle someone’s meaning, it’s better to leave it alone. Here’s one that is 10 characters too long when I just press RT:
Wordspring: RT @Veribatim I am amused at how many comments I get on Facebook whenever I mention alcohol. I’m writing this down as a black-hat optimization tactic.
Some shortening is in order!
Wordspring: RT @Veribatim Amused at how many comments I get on FB whenever I mention alcohol. Writing this down as a black-hat optimization tactic.
You can also shorten links with a URL shortener. It can turn http://www.amiando.com/YYJTWESTIVAL.html into http://bit.ly/2RESR Dozens exist, and you can access them on their own websites – Paul Holmes has one at tweeting.ca, or you can use the ones that come with the large variety of Twitter applications out there.
I hope I don’t need to add how WRONG it would be to switch someone else’s link to one that points to your stuff, or ANYTHING other than the original link. That is called link hijacking and it ought to mean the end of your Twitter career if you ever do it.
There you are – the subtleties of the retweet!
Thank you so much for the great post. Answered a lot of my questions I had about RT. I am going to file this away for future reference.
Narina
I think one point about retweets that should be mentioned is that you can have too much of a good thing. Retweeting is good for the social media neighborhood but if you seldom add your own thoughts, you are losing out on a big opportunity to express your own personality. People are less likely to follow you (or more likely to unfollow you) if you are simply a retweeting engine.
Here are my self-imposed ground rules for retweeting: Since many of my followers also follow each other, I try only to retweet stuff that comes from a different community, such as bringing non-local content into #yyj or tweets from an unusual search term that I follow. I also retweet things from newer Tweeps so they’ll maybe pick up followers from my own follower list. If what I’m thinking about retweeting has already probably been seen by most of my followers, I’ll refrain.
Good points, Sue! I especially like point about adding your own personality, and showcasing new tweeps by retweeting them. Keeping the medium information-rich is good Twitter stewardship. (BTW everyone this commenter goes by @susan_low on Twitter, you can follow her for good, personable info!)
As I mentioned in my response to Catherine’s post I think that it’s important to remember that there are no hard rules on Twitter. Rules and norms are evolutionary. And if I can add to the ‘rules’ that Catherine suggested I’d add – ‘say please and thank you often on Twitter’. People seem to have lost that art, lately.
Good post, Catherine.
A great post and excellent comments back.
I’d like to add that if you’re putting something out there that you hope the twitter community will find interesting and want to retweet, best to keep it shorter than the 140 character limit. No longer than 120 characters and 110 is better. I will edit comments down if I want to retweet, give the original poster credit and still stay within the 140 character limit, but in general if you want to be retweeted, keep the original post crisp.
The actual formula for the maximum length of your posts is “140 characters” minus “the number of characters in your Twitter ID” minus “5 additional spaces for: RT_@…_”
Cindy